Tim Peake VR Experience

Problem:
The UK STEM sector faced a shortage of trained workers, with only 15% of scientists coming from lower-income backgrounds.

Insight:
To make science accessible and exciting, we needed to meet students where they were, allowing them to step into the shoes of a future career

Solution:

Partnering with Samsung with the Science Museum to create a mobile, immersive experience replicating the International Space Station. Designed an interactive touring experience featuring space games, chemistry experiments, AR spacewalks, and a VR experience of Tim Peake’s descent in the Soyuz capsule.

The experience was housed on a double-decker bus, which travelled across the UK, making science exciting and accessible to all.

Results:

60+ school visits

50,000 students inspired

1,000,000 museum visitors engaged

4,000,000 taken to space and back

Nationwide reach of 150 million people