Feelscape for House of Suntory & Nobu

Problem:
After a challenging year of COVID lockdowns, people were feeling uncertain about the year ahead and needed a way to set intentions for the new year.

Insight:
According to PwC, "71% of consumers reported that they value experiences that allow them to explore their emotions and connect with others."

Solution:

Developed Feelscape, an AI-driven art installation at Nobu to explore emotions.

Transformed viewers' emotions into personalized visualizations of their future, addressing the desire for meaningful experiences. AI camera captured emotions and generated unique, co-created artworks. Participants sampled drinks crafted to match their emotional state. Visitors took home signed prints as daily reminders of their envisioned future.

Results:

Engaged over 5,000 visitors

1,200 drinks were sampled, aligning with participants’ emotions

Generated significant social media buzz and press coverage