Rebranding BSV Blockchain

When the BSV Association approached us to reposition their brand alongside the BSV Blockchain, the challenge was clear: to resonate with an enterprise audience in a way that was both human-centred and symbolized the spirit of progress. Our goal was to create a cohesive brand identity that not only united the BSV Association and BSV Blockchain but also clearly communicated their shared mission and values.

To achieve this, we focused on building a strong visual and conceptual connection between the two brands. The Genesis Block, a foundational element in blockchain technology, became the central symbol in both the BSV Association and BSV Blockchain icons. By keeping this block at the heart of both brands, we maintained a consistent approach to typography and design, varying only the iconography on the block itself. This approach ensured that both brands were visually linked while still retaining their unique identities.

In repositioning the BSV Association, we sought to highlight their role as "Enlightened Stewards" in the blockchain industry. We crafted a brand identity that emphasized their profound understanding and ethical guidance in blockchain development. The Genesis Block in their icon, features a point of light in it’s heart symbolising their role as a guiding light within the industry emphasising their knowledge, expertise, and willingness to lead others toward a prosperous digital economy.

For the BSV Blockchain, we positioned the brand as "Uniting Truth and Value." At its core, BSV Blockchain technology merges data and value to create a secure, reliable record of truth. This concept is visually represented by intersecting blocks that connect within the cube, symbolizing the seamless convergence of truth, value, and data. The cube, like that of the BSV Association, is set in a dynamic pose, reinforcing the idea of progress and forward momentum.

To further enhance the visual identity, we utilized angular gradients in the BSV Blockchain colourways for backgrounds. These gradients symbolize the guiding light that both the BSV Association and BSV Blockchain represent in the industry. Through this cohesive design and strategic positioning, we successfully crafted a brand identity that resonates with enterprise audiences and clearly communicates the core values and mission of both BSV brands

To complement the brand identity we also undertook a comprehensive redesign of their website and developed a targeted social campaign. Our approach was rooted in a deep understanding of the diverse enterprise audience BSV aims to reach.

The first step in redesigning their website, we broke down the broad concept of "enterprise" into seven distinct sectors. This allowed us to tailor the site's structure and content to address the specific needs and interests of each audience. By organising the site in this way, we ensured that every visitor would find relevant information that spoke directly to their industry and challenges.

SEO was central to our redesign strategy. We used search data from these seven sectors to gain a nuanced understanding of the problems each audience faces. This data-driven approach allowed us to curate case studies that not only demonstrated the power of blockchain technology but also provided direct answers to the pressing questions these seven sectors were asking. The site's navigation was then streamlined to facilitate an effortless journey from information discovery to initiating a conversation with BSV, ensuring that potential clients could easily move from learning to engaging.

We extended this strategic use of search data into our social campaign platform. By breaking down the case studies into digestible, bite-sized chunks, we created content that was both informative and engaging, perfectly suited for social media. Each piece of content was designed to serve as a driver, directing traffic to the website where users could explore further and connect with BSV. This integration of search data into both the website and social media strategy not only enhanced visibility but also ensured that the messaging was aligned across all platforms, reinforcing BSV's position as a leader in the blockchain industry.

Through this holistic approach, we were able to create a seamless experience for BSV's enterprise audience, guiding them from initial curiosity to deeper engagement with the brand, while consistently highlighting the value and innovation that BSV Blockchain brings to the table.